Skincare has no gender, as shown by Covergirl last year when James Charles was chosen as the new face of their brand. Since 2013, male-specific toiletries have had higher revenue than shaving products, a mark that the male-grooming trend has continued to rise in popularity.
Time to toss those insecurities and follow this starter kit to become one of today’s fearless males.
Purchase #1: Soap
Have you ever considered what ingredients your soap includes? Brands like Olay and Vaseline contain skin-harming petrochemicals. Swap your current bar for a Becca Rose Zum Bar made with nourishing and moisturizing pure essential oils and goats milk.
Purchase #2: Face Moisturizer
Parched skin results from hot showers, harsh soaps, or cold climate. Treat dry patches with an intense face moisturizer like Clinique for Men Maximum Hydrator to replenish and firm skin.
Purchase #3: Exfoliating Face Mask
Remove dead skin cells and lift impurities with an exfoliating mask like Lush Fresh Handmade Cosmetics Cup O’ Coffee Face and Body Mask for a softer, more youthful appearance.
*Facts derived from Financial Times, everydayhealth.com and GCI Magazine.