Two female-founded brands remind us of what it means to be sustainable.
by Reem Khaleel Dec 1, 2022
The holidays are the most wonderful time of the year, but they’re also the most wasteful. Gifting presents in shiny and glitter-encrusted wrapping paper might seem like a fun yearly tradition, but it’s a gesture that contributes to the 25 million tons more garbage Americans accumulate between Thanksgiving and New Year’s Day. That’s 25% more trash that’s thrown away in just a little over a month than at any other time of the year.
In an effort to cut down on waste this holiday season, female-founded brands Pacifica and LOLA are teaming up to offer eco-conscious consumers a holiday gift set that promotes sustainability at its finest. The limited-edition set is 100% paperless and features LOLA Ultra Thin Latex Condoms, coated in premium lubricant, and award-winning Pacifica Reusable Eye & Brow Masks, made out of high-grade silicone and perfect to pair with your favorite facial serums. Packaged in a reusable tin, all three gifts are vegan and cruelty-free (LOLA features natural rubber latex that’s free of hidden allergens like milk protein) and a prime example of quality self-care.
This trio was created with the knowledge that if each family forgoes wrapping on just three presents this year, enough paper will be saved to cover 45,000 football fields. Dubbed “It’s a wrap”, the duo’s campaign is meant to encourage consumers to choose “necessary wrapping” over excessive packaging.
Dropping Dec. 1, this eco-friendly gift set is exclusively available at pacificabeauty.com, where you can purchase it for 20% off (along with other products) throughout all of December. Happy and sustainable shopping!
Reem Khaleel Reem Khaleel is the Editorial Assistant at IntrigueMag and a writer from the Maldives who escapes into fictional worlds by writing her own YA rom-com novels. In addition to IntrigueMag, her writing has been featured on CBR.
